The Hardest and Easiest Sales You’ll Ever Make
There are two critical sales every entrepreneur makes - the first sale and the next sale(s). The first sale is by far the hardest. That's because you have to overcome…
This Secret Has Kept me in Business for 30+ Years
There’s a secret I’ve followed in business for over 30 years. I believe this strategy alone has allowed me to succeed over the long-term. When it comes to winning the…
The Power of Two: Copywriting and Positioning in Business
The Question That Got Me Thinking Someone recently asked me a thought-provoking question: "What are the two biggest skills you have intentionally developed that have benefited you the most in…
The 15th PLF Live™: A Celebration of Humanity and Harnessing the Power of AI
Sustaining Energy and Passion After Years I've just wrapped up my 15th PLF Live™. It's been a phenomenal journey so far, but the question I always get asked at the…
The Evolution of PLF Live™ – One of the Longest-Running Events in the Online Marketing Industry
I was busy working on some copy for my upcoming PLF Live™ when it occurred to me that PLF Live™ might just be the longest-running event in the entire online…